Join the Future of AdTech with Blithequark
Blithequark is revolutionizing the way airlines connect with their customers, and we're looking for talented professionals like you to be a part of our innovative team. As a leader in the aviation industry, we're committed to providing exceptional customer experiences and driving business growth through cutting-edge technology. Our Marketing and Loyalty team is at the forefront of this effort, and we're seeking a Principal Architect - AdTech Customer Data & Identity to lead the development and execution of our customer identity strategy across AdTech platforms.
About Blithequark
At Blithequark, we're passionate about connecting people and joining the world. With a global presence and a diverse workforce, we're dedicated to making a positive impact in the communities we serve. Our company culture values diversity, inclusion, and innovation, and we're committed to providing a work environment that's engaging, challenging, and rewarding. As a Blithequark team member, you'll have access to a comprehensive benefits package, including parental leave, 401k, and travel perks.
Job Summary
We're seeking an experienced Principal Architect - AdTech Customer Data & Identity to lead the development and execution of our customer identity strategy across AdTech platforms. As a key member of our AdTech engineering team, you'll be responsible for architecting a creative identity solution that enhances personalized customer experiences and drives targeted marketing efforts. If you're passionate about transforming customer data into actionable insights and driving successful digital initiatives, we want to hear from you.
Key Responsibilities
- Design and implement a comprehensive customer identity solution tailored to our organization's vision and goals.
- Stay up-to-date with industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.
- Apply solutions like customer data platforms and identity graphs to create unified customer profiles and enhance personalization efforts.
- Implement universal identifiers like UID 2.0, Match, and LiveRamp ID to improve data interoperability and identity resolution.
- Develop strategies to collect, manage, and leverage customer data effectively while ensuring compliance with data privacy regulations.
- Collaborate with cross-functional teams, including marketing, IT, and data analytics, to drive alignment and achieve business objectives.
Requirements
Essential Qualifications
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- 8+ years of experience in a data technology solutions architecture role.
- 3+ years of experience working in customer identity management.
- Extensive experience with AdTech, with a proven track record of designing and implementing large-scale ad delivery systems.
- In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
- Strong understanding of cookie technology and its implications for digital marketing.
- Experience with data enrichment techniques and tools.
- Strong problem-solving skills and the ability to think critically.
- Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams.
- Experience with cloud-based services (e.g., AWS, Google Cloud).
- Experience with data analytics tools for performance monitoring and optimization.
Preferred Qualifications
- Graduate degree in Computer Science or related field.
- Working experience in a digital marketing or e-commerce environment.
- Data Clean Room experience is a plus.
- Experience with online customer data privacy, including standard processes and Consent/Identity Management tools.
What We Offer
At Blithequark, we're committed to providing a comprehensive compensation package that reflects your skills and experience. The salary range for this position is $132,000 to $193,600 per year, depending on factors like experience, education, and skills. As a Blithequark team member, you'll also have access to a range of benefits, including:
- Competitive salary and bonus structure.
- Comprehensive health and wellness program.
- Parental leave and family-friendly policies.
- 401k matching program.
- Travel perks and discounts.
- Opportunities for professional growth and development.
Why Join Blithequark?
At Blithequark, we're passionate about making a positive impact in the world. We're committed to providing exceptional customer experiences and driving business growth through innovation and technology. As a Blithequark team member, you'll have the opportunity to:
- Work with a talented and diverse team of professionals.
- Contribute to the development of cutting-edge technology solutions.
- Grow your skills and expertise in a rapidly evolving industry.
- Make a positive impact on the customer experience.
- Enjoy a comprehensive benefits package and compensation.
How to Apply
If you're excited about the opportunity to join Blithequark and contribute to the future of AdTech, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you!
Blithequark is an equal opportunity employer. We welcome applications from diverse candidates and are committed to providing a work environment that's inclusive and respectful.
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