GMMB is a company dedicated to making a difference in the world, focusing on issues such as education, health, and social justice. They are seeking an experienced Digital Media Campaign Manager to oversee and enhance their clients' digital advertising campaigns across various platforms, ensuring effective execution and performance monitoring.
Responsibilities
- Monitor campaign delivery and performance across a variety of programmatic DSPs, social platforms, and online publishers
- Work with Media Planners, Account Management and Creative teams on execution timelines and enforce/communicate ad operation procedures and policies
- Manage ad trafficking in Adwords, DV360, DoubleClick Campaign Manager and other DSPs, Facebook, Twitter and LinkedIn
- Work with Ad Operations Manager on client site tracking implementation and monitor vendor piggybacked tags
- Assist in troubleshooting technical issues
- Work directly with publishers to collect ad specs and insertion orders and ensure the proper implementation of ad tags
- Interpret data and analyze results using statistical techniques and provide reports
- Assist accounting staff with invoicing and vendor payment
- Stay on top of ad serving technology developments and assist in the refinement of internal ad operations processes
- Locate and define new process and improvement opportunities
Skills
- Bachelor's degree from four-year college or university required
- 1-3 years of relevant work experience
- Strong communication skills
- Excellent client service skills; flexibility to work evenings and weekends - because we're a client services firm and sometimes that's when our clients need us
- The ability to work in a fast-paced environment on multiple projects with shifting priorities and deadlines
- The ability to work both independently and collaboratively
- A keen eye for detail and the ability to problem solve
- Intermediate skills in MS Office Suite including Outlook, Word, Excel and PowerPoint
- Exposure to paid media, Double Click products, Google Analytics and programmatic ad buying
- An understanding of the digital media planning process is a plus
Company Overview
GMMB is a PR and Communications company that offers communication, media, and PR services. It was founded in 1983, and is headquartered in Washington, District of Columbia, USA, with a workforce of 201-500 employees. Its website is http://gmmb.com.
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