Burson is a global communications leader specializing in reputation management for clients. The Account Executive will manage client activities and contribute to integrated communications strategies, focusing on media relations and storytelling in the technology sector.
Responsibilities
- Manage day-to-day client activities, engaging with client contacts, vendors and internal teams for assigned projects and ensuring timely execution of program elements
- Contribute to the development and implementation of integrated communications programs, including media relations, thought leadership, creative campaigns and product launches, in collaboration with account leads
- Establish media contacts in the technology industry, pitching and tailoring stories to targeted media and securing impactful coverage for clients
- Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders
- Draft a wide range of high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills
- Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations
- Serve as a mentor to junior team members' work on assigned accounts, providing constructive feedback and encouragement to ensure high-quality work output for clients
Skills
- 1-2 years of experience working in a client-facing role in public relations, with a strong focus on the technology industry
- A genuine passion for either/both consumer or enterprise technology and ability to 'geek out.'
- Previous media relations experience with technology media, including developing media lists and tailoring pitches and outreach to relevant journalists
- Past integrated communications experience working with clients in at least two of the following fields: consumer technology, enterprise infrastructure and applications, AI, semiconductors, SaaS, or emerging technologies (e.g. robotics, quantum computing)
- Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations
- A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues
- A highly collaborative spirit and experience and passion for mentoring and guiding junior team members, fostering a positive and supportive team environment
- Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strong strategic thinking and problem-solving abilities
Benefits
- Professional development opportunities
- Mentorship programs with industry leaders
- A vibrant and inclusive company culture fostering collaboration and innovation
- Packages designed to reward and retain top talent
Company Overview
Burson offers public relations, media relations, crisis management, and digital communications services for organizations. It was founded in undefined, and is headquartered in New York, New York, USA, with a workforce of 5001-10000 employees. Its website is https://www.bursonglobal.com.
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