Copywriter

About YSI

Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and creativity sets us apart in the market.

We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.

Job Purpose

As Copywriter, you will be responsible for bringing promotions and campaigns to life, crafting original content that will grab the attention of the target audience and drive action. Reporting directly to the Promotions Ideation Manager, you will take promotional mechanics and stakeholder briefs and build these into creative and themed concepts that will be used across all communication touch points and channels. This includes creating headlines, slogans, website, social and CRM copy, working across multiple projects and products. And that’s not all… as an in-house copy expert, you can expect to support a broad variety of ad-hoc copywriting requirements across the business.

This is an exciting opportunity to support the development and implementation of the promotional roadmap at YSI, on brands including Pulsz and Pulsz Bingo!

The initial role is 20 hours per week, based remotely in Gibraltar or Malta. There may be scope at a later date for the role to be expanded to a full time position.

Areas of Responsibility

• Writing clear, relevant and engaging content for promotions, game launches, CRM player journeys and campaigns across multiple channels for two brands: Pulsz and Pulsz Bingo.
• Working closely with key stakeholders to understand core message and target audiences.
• Strictly adhering to brand tone of voice guidelines and industry-specific language, ensuring compliant and engaging content is produced consistently for all brands across all campaigns and channels.
• Developing fresh copy ideas with the Promotions Ideation Manager to continuously drive creativity and innovation.
• Contributing to creative ideas and concepts in partnership with the Design team.
• Presenting initial copy ideas and concepts to key stakeholders, using your ability to come up with original promotional concepts/themes.
• Understanding the core customer segments and producing relevant copy to engage them.
• Understanding needs and requirements of customers across our various channels and striving to create customer-centric content solutions.
• Taking agreed promotional mechanics and working alongside team members to develop individual creative approaches for each promotion/campaign

Requirements

• Minimum of 2 years’ experience of creating high quality copy within a creative / digital environment
• Experience in creating and following brand copy guidelines and tone of voice
• Portfolio that demonstrates your ability to create copy for digital campaigns across web and social media.
• Gaming or Social Casino background an advantage.
• A passion for language with an exceptional eye for detail.
• Team player, able to take on feedback and adapt work to stakeholders’ expectations.
• Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results.
• Ability to evaluate creative objectively, always championing the player’s best interests.
• Native English level with understanding of the North American market.
• Able to work independently under tight deadlines.
• A flexible self-starter with an enthusiastic, “can do” attitude.

We are a fast growing, triple-digit growth, Social Gaming operator on the path to being #1. HQ in Gibraltar.

We are looking for exceptional, smart talent striving to be number one.