Join Team Amex and Revolutionize the World of Hospitality
At American Express, we're not just a company - we're a community of innovators, thinkers, and doers who are passionate about delivering exceptional customer experiences. As part of our Global Premium Products & Benefits organization, Resy is redefining the way restaurants and diners connect through a single network. We're on the lookout for a talented Senior Manager, Resy Social Media to lead our organic social, community management, and influencer marketing programs and take our brand to new heights.
About Resy and American Express
Resy is American Express's global dining platform, serving over 9,000 restaurants worldwide. Our mission is to power the world's best restaurants by using technology to imagine the future of hospitality. With a content-rich website and innovative mobile app, we help diners discover new restaurants and experiences. As a Senior Manager, Resy Social Media, you'll play a crucial role in building the Resy brand, providing thought leadership to our restaurant partners, and ensuring all social media assets are published in a compliant manner.
The Role: Senior Manager, Resy Social Media
As the Senior Manager, Resy Social Media, you'll be responsible for leading the strategy and execution of Resy's organic social, community management, and influencer marketing programs. This role is a key part of the Resy Brand team and works closely with the broader Resy team, including B2C and B2B marketing teams, to drive guest engagement and restaurant demand.
Key Responsibilities:
- Lead the planning and development of Resy's social media strategy, including always-on content and cross-functional brand campaigns to drive guest engagement and restaurant demand.
- Oversee Resy influencer marketing programs, including gifting, UGC, and paid campaigns, partnering closely with the American Express enterprise team on talent vetting.
- Continuously refine proactive and reactive community management programs, liaising with the Resy support team, product services, and PR to manage customer feedback and escalate risk events.
- Support the development of social media content — with agency partners, content creators, and independently — including capturing content, providing live social coverage at events, and crafting compelling copy.
- Collaborate with the paid media team to boost organic social and influencer content; share creative best practices for paid social content.
- Facilitate regular content reviews with internal, legal, and compliance stakeholders.
- Manage social media and influencer agencies.
- Oversee the social budget, including building scopes and submitting invoices for agencies, creative freelancers, and software partners.
- Collaborate with B2C and B2B stakeholders across Resy brand team, guest and product marketing, experiential, PR, editorial, and paid to align social plans with overall business objectives to ensure measurable impact.
- Provide consultation to American Express counterparts on dining strategy for social content, influencer campaigns, and experiential activations.
Qualifications and Skills
To succeed in this role, you'll need a strong background in social media marketing, with a proven track record of executing campaigns and managing social communities. Here are the essential qualifications and skills we're looking for:
Required Skills & Background:
- A minimum of 5 years of professional experience in social media marketing.
- Strong understanding of social media platforms — Facebook, Instagram, X, TikTok, LinkedIn, and YouTube — and know-how content and conversation can build and grow a brand.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work against tight deadlines and progress multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Experience with a social media management and analytics tool such as Sprout Social, Sprinklr, or Dash Hudson.
- A passion for restaurants and the hospitality industry.
Preferred Qualifications:
- Experience working in the hospitality or dining industry.
- Knowledge of influencer marketing platforms and tools.
- Experience with content creation and curation.
What We Offer
At American Express, we offer a comprehensive benefits package that supports our colleagues' holistic well-being. Here are some of the benefits you can expect:
- Competitive base salaries.
- Bonus incentives.
- 6% Company Match on retirement savings plan.
- Free financial coaching and financial well-being support.
- Comprehensive medical, dental, vision, life insurance, and disability benefits.
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need.
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy.
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
- Free and confidential counseling support through our Healthy Minds program.
- Career development and training opportunities.
Career Growth and Development
As a Senior Manager, Resy Social Media, you'll have opportunities to grow and develop your career within the Resy and American Express organizations. You'll work closely with cross-functional teams to drive business results and develop your skills in social media marketing, influencer marketing, and community management.
Work Environment and Culture
At American Express, we're committed to creating an inclusive and diverse work environment that supports our colleagues' well-being and success. Our Amex Flex working model provides greater flexibility to colleagues while preserving the important aspects of our unique in-person culture. Depending on the role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually.
Salary and Benefits
The salary range for this role is $80,000 to $155,000 annually, plus bonus and benefits. We consider factors such as location, experience, and job-related factors when determining pay.
Join Our Team
If you're a talented social media professional with a passion for the hospitality industry, we want to hear from you. As a Senior Manager, Resy Social Media, you'll play a critical role in shaping the Resy brand and driving business results. Apply now to join our team and start your journey with American Express.
Are You the One We're Looking For?
If you believe you have what it takes, submit your application without delay. We are keen to hear from talented candidates like you.
Apply Now