Unlock Your Potential as a Performance Marketing Leader in Golf eLearning
Join Workwarp, a pioneering direct-to-consumer online GOLF eLearning company in the US, as they revolutionize the sports training and consumer products landscape. As a Senior Director of Google Ads, you will be at the forefront of their growth marketing efforts, spearheading online advertising strategies that drive results across YouTube, Display, Shopping, Search, Discovery, and Performance Max.
About the Company and Role
Workwarp is an expanding force in the online GOLF eLearning sector, dedicated to delivering top-notch sports training and consumer products directly to consumers. As a remote company, they are committed to fostering a culture of innovation and collaboration. The Senior Director of Google Ads will play a pivotal role in shaping their online advertising strategy, managing daily operations, and nurturing a high-performing team.
Key Responsibilities
- Develop and execute comprehensive Google Ads strategies across multiple channels, including PMAX, YouTube, and Search, to drive conversion-centric ad expenditure.
- Lead and manage a remote team of performance marketers, providing guidance, mentorship, and opportunities for growth and development.
- Analyze data to inform insights, optimize performance, and enhance marketing strategies, leveraging a curiosity-driven approach to testing and learning.
- Manage and optimize a significant ad budget, with a minimum of $1M/month in conversion-centric ad expenditure across Google Ads.
- Collaborate with the Head of Acquisition to align Google Ads strategies with overall business objectives, driving growth and revenue.
Essential Qualifications and Skills
To succeed in this role, you must possess:
- A minimum of 5 years of DTC media buying experience, with a proven track record of handling $1M+ monthly ad expenditure across Google Ads.
- A deep understanding of direct response marketing, particularly in regards to Video Sales Letters (VSL).
- Experience in online coaching or eLearning, preferably in the sports, health, or wellness sectors.
- A history of building and leading high-performing media buying teams.
- Strong analytical skills, with the ability to interpret data, recognize patterns, and convert findings into actionable strategies.
- A passion for performance marketing, with a keen interest in sports and eLearning.
Preferred Qualifications
While not essential, the following qualifications will be highly regarded:
- Previous experience in managing Google Ads accounts for clients or products with similar characteristics.
- A proven track record of driving growth and revenue through innovative performance marketing strategies.
- Experience working in a remote or distributed team environment.
What We Offer
As a Senior Director of Google Ads at Workwarp, you can expect:
- A competitive salary range of $180-200K.
- A generous performance bonus structure, tied to individual and team performance.
- A comprehensive benefits package, reflecting the company's commitment to employee well-being.
- Opportunities for career growth and professional development, as the company continues to expand and evolve.
- A dynamic, remote work environment that fosters collaboration, innovation, and creativity.
Company Culture and Values
At Workwarp, we are dedicated to promoting diversity, equity, and inclusion, ensuring equal opportunities for all qualified candidates. Our client is an equal opportunity employer, rejecting discrimination based on race, color, religion, sex, national origin, age, or disability.
Why Join Us?
If you are a motivated and experienced performance marketing leader, with a passion for sports and eLearning, we encourage you to apply for this exciting opportunity. As a Senior Director of Google Ads at Workwarp, you will be at the forefront of a rapidly expanding company, driving growth and innovation through your expertise and creativity.
Join our team and be part of a dynamic, remote work environment that is shaping the future of golf eLearning. Apply now and take the first step towards a rewarding and challenging career opportunity.
Ready to Apply?
If you are a skilled and ambitious performance marketing professional, we eagerly await your application. Please submit your resume and a cover letter outlining your experience, qualifications, and motivation for this role.
Apply Now