Note: The job is a remote job and is open to candidates in USA. SMG - Service Management Group is a leading unified experience management provider, specializing in insights for multi-location consumer businesses. The SEO & Generative Search Manager will lead the SEO and generative search strategy, focusing on enhancing visibility and driving business impact through innovative AI-driven practices.
Responsibilities
• Own and operationalize SMG’s end-to-end SEO and GEO strategy, increasing visibility across AI-driven discovery platforms and driving measurable pipeline impact
• Prioritize initiatives based on business impact, performance data, and strategic objectives
• Create and document scalable playbooks that embed AI-driven search best practices across Marketing
• Coach cross-functional partners on applying search insights and AI tools within their workflows
• Establish repeatable experimentation frameworks that position search as a continuous learning engine for the business
• Remain current on evolving search trends, algorithm updates, and AI-driven discovery environments
• Design and implement AI-enabled workflows, including prompt libraries, automation scripts, programmatic testing, and structured data processes
• Run structured, hypothesis-driven experimentation cycles to continuously improve SEO and GEO performance
• Translate emerging AI capabilities into scalable, repeatable systems
• Continuously test and refine AI-assisted optimization strategies to improve discoverability and performance
• Own keyword strategy, search intent mapping, and on-page optimization across solution, industry, and thought leadership content
• Partner with Marketing and Product Marketing to inform new content creation and re-optimization based on performance data and opportunity gaps
• Monitor and analyze content performance; identify opportunities to refresh, consolidate, re-optimize, or prune underperforming assets
• Implement and refine internal linking strategies, metadata enhancements, and structured data/schema markup
• Conduct regular technical audits to evaluate crawlability, indexing, and overall site health
• Partner with Marketing and Revenue Operations to ensure proper tracking, tagging, and attribution of organic performance
• Develop dashboards that connect organic visibility and traffic to MQLs, SQLs, and revenue impact
• Conduct quality assurance on site updates to maintain SEO best practices and prevent regression
Skills
• Bachelor's degree or equivalent work experience required
• 3-5 years SEO experience with a demonstrated record of driving measurable organic growth, preferably within a B2B SaaS environment
• Advanced knowledge of technical SEO, including site architecture, crawl optimization, indexing, and structured data implementation
• Advanced knowledge of SEO and analytics platforms such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
• Advanced knowledge of data analysis and performance reporting, with the ability to connect SEO performance to business outcomes
• Demonstrated experience developing and executing generative search optimization and AI-driven search visibility strategies
• Demonstrated experience designing and iterating AI-enabled workflows that improve quality, efficiency, or strategic insight
• Demonstrated experience running structured test-and-learn cycles to continuously improve performance
• Demonstrated experience collaborating cross-functionally with Marketing, Product Marketing, Revenue Operations teams
• Familiarity with automation, scripting, or programmatic SEO approaches
• Experience driving organic growth within growth-stage SaaS organizations
• Background in experience management and/or customer experience
Benefits
• Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee.
• Value-driven culture where we connect, collaborate & co-create.
• Remote-first company (fully remote).
• Unlimited PTO.
• Tech provided.
Company Overview
• SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. It was founded in 1991, and is headquartered in Hattiesburg, Mississippi, USA, with a workforce of 201-500 employees. Its website is http://www.smg.com.