We are a growing lead generation agency looking for a high-level Facebook Ads expert who specializes in generating qualified leads and booked appointments (NOT ecommerce).
This is not for beginners.
We’re looking for someone who understands how to generate high-quality appointments at the lowest possible cost, while maintaining strong lead quality and conversion rates.
This role will be a combination of:
• Strategic consulting
• Hands-on ad account review & optimization
• Funnel and landing page feedback
• Copy and creative direction
If you only know how to “launch ads” but don’t understand funnel economics and appointment metrics, this won’t be a fit.
What We’re Looking For
You must have experience with:
• Facebook Ads for lead generation (NOT ecommerce)
• Appointment funnels (VSLs, opt-in pages, qualification forms, booking pages)
• Lowering cost per booked call
• Improving show-up rates
• Scaling campaigns profitably
• Audience testing & creative strategy
• Landing page and funnel optimization
• Direct response copy fundamentals
Bonus if you understand:
• High-ticket offers
• Financial / insurance services
Scope of Work
Initially, this will involve:
• Reviewing our current campaigns
• Identifying optimization opportunities
• Helping improve cost per qualified appointment
• Advising on creative angles
• Improving funnel conversion rates
• Possibly helping implement improvements
We are open to:
• Ongoing consulting & management
• Performance-based structure
• Hybrid advisory + implementation
This Is NOT For You If:
• You specialize in ecommerce only
• You focus purely on lead volume without qualification
• You can’t explain your strategy clearly
To Apply, Please Answer:
What industries have you generated booked appointments for?
What was the average cost per booked appointment?
How do you reduce cost per booked appointment when CPMs are high?
What metrics do you look at first when campaigns underperform?
Have you worked with high-ticket ($5K+) offers?
Describe one funnel you optimized and what changed the results.
What is your approach to balancing lead volume vs lead quality?
Please include screenshots or proof where possible.
We are looking for someone sharp, data-driven, strategic, and proactive.
If you’re truly an expert and enjoy optimizing systems for profitability — we’d love to talk.