Meet Upside:
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
Meet Upside:
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
The Impact You'll Make:
As Director of Partner & Retail Marketing, you’ll lead go-to-market and co-marketing efforts that drive measurable outcomes for our retail partners and the consumers we serve. You’ll build the playbooks, processes, and executional excellence needed to scale partner-driven growth across verticals like fuel, grocery, restaurant, as well as emerging categories.
This role is perfect for a hands-on marketing leader who thrives in fast-paced, cross-functional environments—someone who can craft a campaign plan tied to clear business outcomes, write a killer brief, spot hard-working creative, and work effectively with sales and retail partners to pitch a marketing plan. You’ll work closely with Merchant, Growth, Creative and Insights teams to deliver high-impact campaigns that unlock partner value, boost adoption, and drive activation and retention for consumers.
You’re equal parts executor, strategist and creative ideator with the drive to build a scalable two-sided network process that results in benefits for both.
Retailer GTM Strategy & Co-Marketing Execution
Build and implement repeatable go-to-market processes and strategies for new partners, regional rollouts or seasonal activations
Collaborate with Sales and Account Management on strategic programs, local or regional asks, and set comprehensive prioritization based on business outcomes
Own co-marketing campaigns from kickoff to recap—creating accountability, timelines, and channel plans back to Merchant teams, in partnership with Growth teams, to communicate touchpoints and delivery
Integrated Campaigns & Channel Planning
Lead end-to-end business and creative briefs for campaigns across email, paid media, OOH, influencer, and in-app channels
Write clear, actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging
Work hand-in-hand with internal creative, performance marketing, and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans
Track and report on campaign and partner performance—conversions, transactions, lift, ROI
Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team
Build the Foundation for Scale
Act as the marketing point-of-contact for Sales and Account Management teams—building trust to understand their goals and delivering strategic marketing support that contributes value
Develop systems, tiering, processes, and standard methodologies to make partner marketing more efficient, repeatable, and impactful
Competencies You Have:
8+ years in consumer marketing, with deep experience in co-marketing and partner marketing, particularly in retail, shopping space
Demonstrated ability in omni-channel campaign planning and execution skills across a variety of online and offline channels
Analytical thinker—you know what to measure, how to optimize, and how to communicate performance clearly
Exceptional at working closely with Sales and Account Management teams in a fast-moving, collaborative environment, where you understand B2B needs
A proactive, operationally excellent mindset—you’re organized, scrappy, and thrive on getting things done
Bachelor’s degree or equivalent in Marketing, Business, or a related field
Bonus Points For:
Fintech or startup experience—especially in high-growth, consumer-facing environments
Familiarity with retail, marketplace, or platform-based marketing models
Comfort working with lifecycle, CRM, and growth marketing tools
Location:
This hybrid role is required to work at our Flatiron office. In-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project-based needs and changes to Upside’s in-office policy over time.
Compensation:
The US base salary range for this full-time position is $210,000 - $225,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.
#LI-Hybrid
#LI-CO1
Benefits:
Medical, dental, and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs + paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups
Learning and Development stipend
Transparent culture
Amazing mission!
Diversity and Inclusion:
Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].
Notice To Recruiters And Placement Agencies:
This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.
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