Avec Amour is a luxury lingerie brand serving customers globally. We are scaling aggressively through paid social — particularly Meta — and we are looking for a performance-driven Creative Marketing Manager to lead our creative testing engine.
This is not a “post and hope” marketing role.
This is about building a machine that systematically tests, optimizes, and scales winning creatives.
If you understand that great ads are engineered — not guessed — this role is for you
What you'll own
1. Meta Creative Testing & Scaling
- Lead the entire creative testing process inside Meta Ads Manager
- Launch structured testing campaigns weekly
- Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
- Kill underperformers quickly and scale winners decisively
- Continuously refresh creative angles to avoid fatigue
2. UGC & Creator Pipeline
- Source and recruit high-quality UGC creators
- Write clear, performance-driven briefs
- Manage creator deliverables and timelines
- Ensure a steady weekly flow of fresh ad creatives
3. Performance Analysis & Optimization
- Deliver weekly performance breakdowns with clear insights
- Identify patterns in winning hooks, formats, and messaging
- Turn data into actionable creative direction
- Work directly with the Founder to align growth strategy
- Your performance will be measured by results — not activity.
Requirements
You Are:
- Someone who has 3–5 years in digital marketing and done with roles where someone else makes all the calls
- Highly confident inside Meta Ads Manager
- Genuinely excited by fashion, lingerie, and brands with a point of view
- Fast. Decisive. Comfortable killing an underperforming ad without losing sleep over it
You are not:
- A social media manager who also "does ads"
- Looking for a role where someone tells you what to test each week
Tools & Technical Requirements:
Core Tools:
- Meta Ads Manager
- Instagram & Facebook ad ecosystems
- CapCut (or similar video editing tools)
- Later (or similar scheduling tools)
Bonus Experience With:
- Klaviyo
- Motion / Atria
- AI creative tools (e.g., Nano Banana, Sora, Pippit)
- Adobe Photoshop
Benefits
Compensation & Working Setup
- $1,000–$2,000 USD per month (based on experience)
- Full-time, fully remote
- Some overlap with Melbourne (AEST) required for weekly check-ins
- Direct reporting line to the Founder