Bendix Commercial Vehicle Systems LLC is seeking a Marketing Analyst to support and advance product marketing effectiveness across various channels. The role involves developing Tactical Marketing Plans, driving content creation, and collaborating cross-functionally to ensure impactful marketing initiatives.
Responsibilities
- Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed
- Develop product messaging including features, benefits, and limitations tailored to target audiences
- Build and maintain M‑SME expertise for assigned product lines
- Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms
- Represent Bendix at trade shows, customer meetings, demos, and industry events
- Conduct market research and summarize insights for internal stakeholders
- Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.)
- Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image
- Participate in marketing projects, support cross‑functional collaboration, and contribute as a productive team member
- Support customer interactions in alignment with Sales and Marketing leadership
Skills
- Understanding of fundamental marketing practices, tools, and B2B methodologies
- Basic knowledge of sales strategies and database/query tools
- 1–3 years in marketing, product marketing, sales, product management, or business development
- Foundational strategic thinking
- Strong communication, analytical, and problem-solving abilities
- Intermediate level with Microsoft Office, software packages (BW and SAP reporting)
- Foundational familiarity with Adobe Suite, Copilot, and digital research tools
- Capable of writing basic copy and supporting collateral design
- Ability to manage multiple priorities professionally and collaboratively
- Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies
- Intermediate database/query tool knowledge
- 3+ years in product marketing, sales, product management, or business development
- Experience marketing technical/industrial products required
- Excellent communication and copywriting skills
- Strong problem-solving and analytical abilities
- Intermediate project management skills (budgets, timelines, notes, reporting)
- Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools
- Advanced understanding of marketing tools, methodologies, B2B strategies, and research techniques
- Strong knowledge of sales strategies and customer decision processes
- 5+ years in product marketing, sales, product management, or business development
- Experience marketing technical/industrial products required
- Commercial vehicle or heavy industrial equipment experience required
- Proven experience building strong customer and stakeholder relationships
- Advanced written, verbal, and messaging skills
- Advanced analytics and project management skills
- Ability to manage multiple high-priority tasks independently
- Skilled at creative strategy, collateral development, and brand consistency
- Strong cross-functional collaboration and influence across all organizational levels
- Strong understanding of AI use in marketing (content, automation, analysis) and its limitations
- Ability to translate VOC into actionable marketing plans
- Bachelor's degree in Marketing, Business Administration, or related field is required
- Basic familiarity with commercial vehicle industry
- Industrial/technical product experience preferred
- Commercial vehicle or heavy industrial equipment experience preferred
- Master's/MBA preferred
- Digital Marketing certification a plus
- Digital marketing/SEO/automation skills a plus
- Experience marketing technical/industrial products required
Benefits
- Employees (and their eligible dependents) will be eligible to enroll in group healthcare plans that offer medical, dental, vision, and basic life and disability insurance.
- Employees will also be able to enroll in our company’s 401k plan.
- Employees will also receive 120 hours of vacation leave and 40 hours of Personal Paid Absence every year.
- Employees will also enjoy 12 paid holidays, and 1 floating holiday throughout the calendar year, subject to relevant terms outlined in the employee handbook.
- 6 weeks of paid parental leave will also be available for use.
- Hired applicant will be able to purchase company stock, subject to the relevant plan documents and annual bonuses based on achievement of certain metrics of up to 4% of annual salary.
Company Overview
Bendix Commercial Vehicle Systems, a member of Knorr-Bremse, develops and supplies leading-edge active safety technologies, energy management solutions, and air brake charging and control systems and components under the Bendix® brand name for medium- and heavy-duty trucks, tractors, trailers, buses, and other commercial vehicles throughout North America. It was founded in 1930, and is headquartered in Elyria, Ohio, USA, with a workforce of 1001-5000 employees. Its website is http://www.bendix.com.
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