Social Content Strategist & Creator - Cleobella

We’re looking for an experienced, motivated and creative Social Content Strategist & Creator to join the Cleobella team. This role sits at the intersection of strategy, storytelling, and hands-on creation; someone who understands how to build a multi-faceted brand world through engaging, emotionally resonant content and bring it to life. You’ll partner closely with our Head of Marketing and wider marketing team to shape how Cleobella shows up across social platforms, creating thoughtful, inspiring content that reflects our shared values: conscious living, community, femininity, and an elevated fashion point-of-view. This is a role for someone who lives and breathes the social landscape, has a strong grasp on culture and taste, and enjoys moving fast while staying intentional. Content Strategy & Brand Storytelling • Help define and evolve Cleobella’s social content strategy in alignment with brand positioning and business goals • Bring fresh ideas rooted in culture, fashion, lifestyle, and community — always spun through a Cleobella lens • Stay ahead of platform shifts and trends, translating them into content that feels authentic (never forced) Content Creation • Create and produce daily photo and video content for Instagram, Facebook, TikTok, Pinterest, and other emerging platforms • Capture behind-the-scenes moments at HQ, photoshoots, fittings, events, and everyday brand life • Act as lead content capture at events — managing shot lists, building rapport, and documenting moments naturally • Edit content quickly and thoughtfully for social-first storytelling Social & Community • Partner with marketing leadership and team on monthly content calendars and planning • Support community engagement across organic social — responding, connecting, and nurturing relationships • Be a visible brand ambassador who understands our customer and speaks to her with care and intention Cross-Functional Support • Collaborate with creative, ecomm, merch, product, and design to support launches, campaigns, and storytelling needs • Assist on photoshoots and brand activations as needed Who You Are • 2–4 years of experience in social content, digital marketing, or brand storytelling (fashion/lifestyle a big plus) • Strong eye for photography, video, composition, and storytelling • Comfortable shooting and editing content yourself - photo and video • Comfortable being on camera if and when necessary • Deep understanding of social platforms, tools and how content performs differently across each • Organized, proactive, and able to juggle multiple projects without losing the details • Naturally collaborative, positive, and energized by creative environments • Passionate about conscious fashion, women-founded brands, and community-driven storytelling Tools & Skills • Experience with social creation, scheduling, and analytics tools (Sprout, Later, Dash Hudson, or similar) • Experience within Photoshop, InDesign, Illustrator, Canva, Figma, and CapCut • Strong digital asset organization and management experience (Dropbox or similar) Why Cleobella We’re a values-led brand in a season of recommitment, to our roots, our community, and doing things with care. This role is an opportunity to help shape how Cleobella shows up in the world during an exciting chapter of growth and refinement. If you’re equal parts creative and strategic, love being in the mix, and want to help build something meaningful — we’d love to meet you. At Cleobella, we are dedicated to making a positive impact on society and the environment. We believe that by integrating social and environmental responsibility into our core operations, we can contribute to a sustainable future for all. Our commitment extends beyond this role and is woven into the fabric of our organization. We are also committed to fostering a diverse and inclusive workplace where all individuals, regardless of their background, race, ethnicity, gender, sexual orientation, age, disability, or any other characteristic, are valued and respected. We believe that diversity of thought and experience leads to innovative solutions and enhances our company culture. We want an environment where everyone can thrive and contribute their unique skills and perspectives to our team.