Local Social Media & Community Engagement Manager (Nextdoor & Facebook Groups)
Description:
We are a premium residential cleaning service serving Bergen County, NJ and are seeking a reliable, professional freelancer to manage neighborhood community engagement and create communications designed to generate new customers.
This is NOT traditional social media marketing. We are looking for someone who understands local community etiquette and can engage authentically to build trust and attract new clients.
Primary Goal:
Generate new customers by building local visibility, trust, and referrals through helpful engagement and professionally written communications.
Responsibilities
Customer Acquisition & Community Engagement
Monitor local Facebook community groups and Nextdoor for posts seeking cleaning services
Alert us to opportunities and draft professional responses designed to win new clients
Respond to comments and recommendations in a warm, local tone
Encourage referrals and neighborhood word-of-mouth
Content & Communication Creation
Write helpful neighborhood posts that position us as the trusted local cleaning expert
Create seasonal tips and homeowner advice that attract homeowners
Draft responses for recommendation requests
Create short educational posts that build trust and generate inquiries
Reputation & Trust Building
Maintain a helpful, neighborly tone that attracts new customers
Build credibility within local communities
Avoid promotional or spammy language
Platforms
Nextdoor
Local Facebook community groups
Ideal Candidate
✔ Experience generating leads for local service businesses
✔ Excellent written English and friendly tone
✔ Strong understanding of community etiquette
✔ Ability to convert conversations into customer inquiries
✔ Organized, responsive, and detail-oriented
Bonus if you have experience in home services or local marketing.