Senior Director, Product Marketing - Ad Tech required (Remote – B2B, Enterprise SaaS)
About Freestar:
Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content.
About the Position:
Reporting to the CEO, the Senior Director, Product Marketing will lead the strategy, positioning, messaging, and execution of go-to-market plans to drive awareness, adoption, and revenue growth for the company’s product portfolio. This role will also oversee comprehensive marketing strategies and public relations efforts, focusing on aggressive growth through lead generation and fostering brand awareness. A key emphasis will be on collaborating closely with the Business Development team to support sales and accelerate revenue growth.
Duties/Responsibilities:
- Create, execute, and fully own our marketing plan to drive Freestar’s aggressive growth and help us continue to be a market leader.
- Own demand generation to drive qualified inbound leads for our Business Development team, actively engaging at all stages of the sales process.
- Find creative ways to drive brand awareness and capture the attention of our potential customers.
- Support the Business Development team with webinars, events, and compelling materials (articles, videos, decks, newsletters, etc.).
- Work closely with the CRO and CEO to help determine how we grow faster and win in the market, and then act on those ideas and hypotheses, bringing fresh perspectives to the table.
- Oversee the daily workflow of the marketing department and manage department employees, contractors, and vendors, acting as a player/coach to foster team development.
- Analyze target market information to identify and recommend impactful marketing approaches.
- Prepare and execute effective advertising campaigns based on market research.
- Oversee and produce, from concept to completion, a broad array of digital and/or print promotional and communication materials for the organization.
- Ensure that all materials present a clear, unified, and positive image for the company.
- Plan, prepare, and distribute original promotional content such as articles, news and press releases, email, blog, and social media posts, and other updates on behalf of the company.
- Promote and report on corporate milestones and activities such as company goals and projects, new products and services, community service activities, and new hires, promotions, and retirements.
- Promote and attend special events and functions.
- Perform other related duties as assigned.
Required Skills/Abilities:
- Proven experience in establishing and leading marketing functions for a B2B tech/SaaS company, including recruitment and development of the team, with a player/coach mentality.
- Experience in designing a successful inbound marketing strategy focused on mid-market and enterprise companies.
- Good understanding of performance marketing, lead generation and funnel development.
- A desire and ability to get stuff done in a fast growing company, with a proactive and creative approach.
- Strong internal drive to grow as a marketing leader as our company grows.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
Experience:
- 7+ years of experience in B2B tech/SaaS marketing
What you can expect in return:
- Full-Time, Salaried Position
- Medical, Dental, and Vision benefits
- 401(k) with company match
- The opportunity to be part of something BIG
Freestar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
This role is not eligible for visa sponsorship
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