Senior Director of Marketing Operations

Job Description: • You will ensure that Marketing’s influence is visible from first website touch through closed-won revenue, with clear accountability across the entire funnel • Build and own a Marketing Operations roadmap aligned to Marketing OKRs and GTM priorities • Drive quarterly planning, prioritization, and capacity tradeoffs across Sales, CS, and Marketing • Architect a scalable demand engine across inbound, outbound, lifecycle, paid, partner, and expansion motions. • Translate marketing strategy into measurable funnel design, conversion optimization plans, and pipeline creation targets. • Establish standardized executive dashboards and board-ready reporting across the full funnel (Lead → MQL → SQL → Pipeline → Revenue). • Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer journey influence. • Identify and close conversion gaps across the funnel (inbound conversion, demo-to-SDR handoff, MQL-to-SQL, and pipeline velocity). • Deliver pacing and performance insights that inform revenue forecasting and GTM planning. • Establish visibility into pre-MQL performance, including traffic quality, source mix, engagement depth, and content performance. • Own and optimize the Marketo ↔ Salesforce architecture, ensuring clean lifecycle management, data synchronization, campaign tracking, and attribution integrity. • Identify automation and AI opportunities that increase efficiency and insight speed • Lead attribution strategy, data governance, and campaign taxonomy standards. Establish rigorous campaign taxonomy, naming conventions, and governance frameworks to support scalable reporting. • Ensure scalable data models that support advanced analytics and forecasting • Partner with Marketing on website strategy, CMS optimization, and real-time engagement tools (e.g., conversational marketing platforms, AI-powered chatbot solutions such as Qualified or similar tools). • Ensure airtight conversion-tracking and lead-routing infrastructure from the website to SDRs. • Implement clear intake, prioritization, and SLA frameworks • Establish consistent weekly and quarterly planning cadences • Partner closely with Sales and Business Development to optimize demo-to-SDR handoff, speed-to-lead performance, qualification criteria, and lead routing logic. • Ensure shared accountability across Marketing and Sales for pipeline creation and conversion outcomes • Define Marketing’s KPI framework and connect investment to SaaS unit economics • Improve conversion, reporting efficiency, and data accuracy • Lead and develop the Marketing Ops and Analytics team • Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture Requirements: • 8+ years in Marketing Operations or GTM Operations with a deep marketing specialization and hands-on experience supporting demand generation and lifecycle marketing teams • Experience scaling a B2B SaaS company from roughly 100M ARR to 300M+ ARR • Proven ability to build repeatable marketing engines tied directly to pipeline and revenue • Experience supporting revenue forecasting through funnel analytics and pipeline modeling • Deep expertise optimizing Marketo ↔ Salesforce lifecycle frameworks, lead routing, scoring models, and attribution reporting. • Familiarity with website CMS platforms and real-time engagement or conversational marketing tools. • Strong command of funnel analytics and multi-touch attribution • Experience partnering with data teams on warehouse-based analytics and BI • Strong understanding of data governance, system architecture, and campaign taxonomy • Fluency in SaaS unit economics, including CAC, LTV, payback, and pipeline efficiency • Demonstrated ability to elevate Marketing Operations into a strategic business partner that informs executive decision-making • Experience partnering with C-level stakeholders and influencing cross-functionally • Proven ability to drive adoption of new processes, systems, and reporting standards • Track record of building and leading high-performing operations teams • Structured, commercially minded, and biased toward proactive planning • Relentless about data integrity, accountability, and clarity. Benefits: • Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only)