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Posted Apr 10, 2026

Sales Development Representative

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Martindale-Avvo is part of the largest legal marketing network, connecting attorneys with legal prospects nationwide. They are seeking a proactive Sales Development Representative to manage the full sales cycle, educate attorneys on their services, and grow their own book of business. Responsibilities - Consult potential clients and qualify them for The Direct Leads Service product and/or The Nolo leads product - Source and qualify prospective law firms nationwide using research and outreach - Find and engage key decision-makers through calls, emails, and video meetings - Present the value, features, and ROI of Martindale Avvo Leads in a consultative fashion - Guide clients through proposals and contracts, customizing solutions as needed - Consistently meet and exceed sales goals and activity targets - Maintain accurate client and pipeline data in Salesforce CRM - Coordinate with the account management team for a seamless client experience Skills - 1+ years of full-cycle inside sales experience (prospecting to closing) - Experience selling to law firms/legal tech or professional services is a plus - Tech savvy: familiar with Salesforce (or similar CRM), G-Suite, and Outreach - Exceptional verbal and written communication skills; strong relationship- and trust-builder - Self-motivated 'hunter' mentality with a drive to achieve and exceed goals - Entrepreneurial spirit with an ability to thrive both independently and collaboratively - Quick learner with strategic thinking and curiosity about digital marketing and lead generation Benefits - 401(k) with company match. - Medical, dental, vision, life & AD&D insurance. - Short- & long-term disability insurance. - Flexible Spending Accounts (FSA) for medical and dependent care. - Paid time off (PTO) plus 9 paid company holidays. - Commuter benefits. - Employee Assistance Program (EAP) and well-being coaching. - Voluntary benefits: home, auto, and pet insurance; discounted legal/financial services. - Hands-on sales training and career growth opportunities. - Inclusive, fun, and supportive hybrid work environment in either Pleasanton, CA or Austin, TX. Company Overview - Martindale-Avvo provides marketing, advertising, pay per lead, and case management services to the legal industry. It was founded in undefined, and is headquartered in New Providence, New Jersey, USA, with a workforce of 501-1000 employees. Its website is https://www.martindale-avvo.com/.