Note: The job is a remote job and is open to candidates in USA. Sazerac Company is a family-owned business with a rich history in producing award-winning spirits. They are seeking a Social Media Coordinator to join their PR/Social team, where the candidate will create engaging content, manage social media channels, and develop strategies to enhance brand presence online.
Responsibilities
- Be deeply embedded into the cultural zeitgeist and think outside the box to identify opportunities that insert our brands into relevant conversations
- Assist in development of social media strategies, plans and contents
- Understand brand voice and communicate on behalf of assigned brands on social platforms
- Schedule posts and report on platform engagement
- Support the creation and revision of social media content calendars for brands you support (likely ~4)
- Support and then own social media channel reporting and analysis
- Collaborate with social media content creators, graphic designers, web programmers, and other digital specialists on integrated campaigns and executions
- Work with the larger communications team to foster long-term blogger and influencer relationships for brands
- Provide support in the setup, launch, monitoring, and reporting of organic and paid social media campaigns on Facebook, Instagram, LinkedIn, and Twitter
- Stay on top of the latest social media news, trends, and best practices
- Stay apprised of brands products and/or services, their key campaigns, competitive situations, and industry trends
- Proactively share ideas that are relevant to the brands your support and rooted in trending topics
- Meaningfully contribute to brainstorms and planning sessions
Skills
- Bachelor's degree in Business, Marketing or related field
- 6 or more months of experience in social media marketing
- Experience with relevant social listening and measurement tools – Sprout Social, Tagger, Sprinklr, etc
- Meticulous attention to detail
- The ability to 'wear many hats' and transition from project-to-project and brand-to-brand
- A creative team player who is a natural communicator with an entrepreneurial spirit, and strong writing editing skills
- Accountability - to your teams and to getting the job done
- Flexibility in respect to the unexpected demands and needs of social media
- Enthusiasm for social and passion for the work
- Strong organizational and problem-solving skills
- Creativity
- Knowledge and experience using social media platforms
- A valid driver's license
Company Overview
The Sazerac Company is a privately held alcoholic beverages company. It was founded in 1850, and is headquartered in Metairie, Louisiana, USA, with a workforce of 5001-10000 employees. Its website is https://www.sazerac.com/.
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