Note: The job is a remote job and is open to candidates in USA. Harbor Freight Tools is seeking a highly skilled and motivated Data Scientist to join their Marketing Analytics team. This role focuses on leveraging customer, sales, and campaign data to generate actionable insights that optimize marketing spend and enhance customer experiences. Responsibilities • Develop, validate, and maintain a core set of Marketing models, including customer lifetime value, churn prediction and retention modeling, next best offer recommendations, and customer segmentation. • Apply advanced analytics, causal inference, experimentation, machine learning and AI techniques for given business problems related to customer behavior and marketing personalization. • Support the design, analysis, and interpretation of marketing campaign tests, including A/B tests, controlled experiments, and geo-tests. • Proactively perform data exploration on customer behaviors to discover future opportunities. • Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the implementation of models into production environments. • Cultivate strong partnerships with cross-functional stakeholders from marketing, merchandising, and IT. • Translate complex analytical findings into clear, concise, and compelling narratives for non-technical stakeholders, including marketing leaders and executive teams. Skills • Bachelor’s degree, preferably in a technical or quantitative field. • 4-6 years industry experience developing marketing or related machine learning models • 4-6 years experience in marketing analytics or another related analytics role • Experience with a wide variety of machine learning techniques (e.g., regression, classification, clustering, deep learning). • Familiarity with causal inference methods, time series analysis, and forecasting techniques. • Ability to assess model robustness by selecting, interpreting, and comparing appropriate performance metrics (e.g., accuracy, precision, recall, F1, AUC) • Strong foundational knowledge of core marketing concepts (e.g., CPA, ROAS, LTV, attribution, segmentation). • Demonstrated ability to apply data science to solve real-world marketing or business challenges. • Strong technical skills including SQL and either Python or R. • Familiarity with common AI tools and frameworks such as HuggingFace, transformers, pytorch, RAG, etc. • Ability to communicate clearly with both technical and non-technical audiences Benefits • Comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability • Eligible Associates are able to enroll in our company’s 401k plan • Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays) • Paid sick time up to 80 hours per year unless otherwise required by law Company Overview • Harbor Freight Tools is a leader in providing high-quality tools at the lowest prices in the industry. It was founded in 1977, and is headquartered in Calabasas, California, USA, with a workforce of 10001+ employees. Its website is Apply tot his job