Note: The job is a remote job and is open to candidates in USA. Homestead Studio is seeking a creative and experienced Copywriter and Content Strategist to join their retention team. In this role, you will be responsible for crafting compelling copy for email and SMS campaigns, developing content strategies, and collaborating with various team members to meet branding and messaging goals.
Responsibilities
• Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts
• Writes campaigns and automated emails + SMS’s for assigned accounts
• Writes both landing page and ad copy to support acquisition efforts
• Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.)
• Leverages Homestead's AI systems to efficiently produce conversion-driven copy across campaigns, automations, and other client deliverables
• Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.)
• Stays well-organized with creative files
• Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance
• Works closely with copy team to advance department goals
• Regularly participates in client onboardings
• Keeps all relevant copywriting and marketing certifications up to date
Skills
• At least two years of experience with writing emails and ad copy for B2C or B2B brands
• Strong portfolio showcasing successful acquisition and retention campaigns (e.g. ads, landing pages, sale pages, emails, SMS, etc.)
• Familiarity with A/B testing methodologies and data analysis to inform decision-making
• Strong communication, organizational, and time-management skills
• Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Experience in eCommerce is required
• Candidates who do not provide a portfolio link in their application will not be considered
• Preference for Bachelor's degree
Company Overview
• Homestead Studio is a digital marketing agency. It was founded in 2019, and is headquartered in Appleton, Wisconsin, USA, with a workforce of 11-50 employees. Its website is https://homesteadstudio.co.