Note: The job is a remote job and is open to candidates in USA. Alia is a fast-growing startup in the Shopify ecosystem, trusted by leading brands. The role involves owning outbound demand generation, building pipelines, and engaging with Shopify brands to drive growth.
Responsibilities
- Own cold email outreach and multi-channel prospecting to generate qualified opportunities for the sales team
- Build and optimize automation systems (sequences, triggers, follow-ups) that scale outbound efforts
- Research and identify high-fit Shopify brands, understanding their tech stack and growth challenges
- Test messaging, subject lines, and cadences to continuously improve response and conversion rates
- Initiate conversations that uncover prospect pain points and align them with Alia's value proposition
- Qualify inbound and outbound leads, ensuring a smooth handoff to Account Executives
- Communicate clearly how Alia drives opt-in rates, revenue, and zero-party data collection for Shopify brands
- Partner with Sales leadership to refine targeting, messaging, and process
- Contribute to building the BDR playbook: what works, what doesn't, and what to try next
- Share frontline insights with Marketing and Product to sharpen positioning and inform roadmap decisions
Skills
- Experience as a BDR (or similar outbound role), ideally at a SaaS or eCommerce-focused company
- Hands-on experience with cold email, sequencing tools, and CRM systems (e.g., HubSpot, Apollo, Outreach)
- Strong written communication: you can write emails that get opened, read, and replied to
- Self-directed mindset: you don't need constant direction on 'how to do X, Y, Z'
- Comfort with ambiguity and speed in an early-stage environment
- Familiarity with the Shopify ecosystem and DTC brand landscape
- Experience helping build or scale a GTM function from scratch
- Understanding of eCommerce metrics (AOV, conversion rate, LTV) and how they connect to Alia's value prop
- Prior exposure to marketing tech (ESPs, SMS platforms, popup tools)
Benefits
- Flexible, remote-first environment
- Opportunity for significant career growth as the sales function scales
Company Overview
Trusted by the fastest growing brands on Shopify It was founded in 2022, and is headquartered in Boston, MA, US, with a workforce of 11-50 employees. Its website is https://www.alialearn.com/.
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