Salary: $40-45/hr
Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.
We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.
What we’re looking for
We’re looking for a smart, energetic, and result-driven Media Supervisor to oversee media strategy for client programs. The Media Supervisor will lead client strategy across books of business, manage and mentor team members, and help shape the roadmap for media team capabilities at the agency. This person will be the primary media lead for all assigned clients and is responsible for media success/results/KPIs.
What you will do
Media Strategy and Planning
- Work on roadmap for media specific channel/tactic offerings and capabilities for team based on industry trends, innovation and client needs.
- Lead cross-channel strategy for various client accounts by providing campaign recommendations and insights from program inception through completion for complex, global B2B clients
- Partner with Client Services to help steward and nurture the health of client accounts
- Identify opportunities to incorporate new media strategies and tactics into current and future programs
- Ensure deliverables align with overall strategies and program results highlight key findings with actionable insights for continued media plan improvement
- Utilize industry tools and research to provide education and insights for client and internal team requests
- Oversee day-to-day maintenance of media plans and handle client requests and questions
- Cultivate relationships with media vendors, draft and submit RFPs, evaluate proposals and provide media POVs
- Collaborate with Analytics on measurement plans that translate platform specific KPIs to clients’ business objectives
- Ensure timely and accurate client billing and reconciliations
- Stay abreast of marketplace trends across marketing, consumer behavior and marketing technology
Client and Team Leadership
- Lead all media communications with cross functional teams/clients, serving as the true media POC
- Educate clients and internal teams on digital tactics including programmatic, partnerships, native, content syndication, etc.
- Present paid media strategies to a diverse range of clients, including complex, global B2B brands
- Collaborate with TMP team members to develop comprehensive campaign strategies
- Leverage client insights and campaign briefs to create a relevant target audience for campaigns
Media Operations and Analytics
- Ensure proper campaign set-up and execution including trafficking and tracking of all placements through Google Campaign Manager
- Advanced knowledge of campaign and platform analytics with the ability to use data to determine ideal budgets across channels
- Provide estimated performance projections based on media plan recommendations
- Measure channel effectiveness against established KPIs and desired business outcome
Mentorship & Management
- Manage, train and mentor Media Team planners, including the development of training/education materials, to hone media strategy skills and expertise
- Conduct regular performance reviews with direct reports, working on areas of professional development, strengths, challenges, and obstacles
Requirements
Who you are
You are a go-getter, a positive yet determined person who enjoys learning on the go and taking on fun and exciting work. You are a team player, as well as someone who can use their own autonomy to make progress during your day. Being curious is always a plus – someone who is not afraid to get their hands dirty and help join a growing digital media team.
Qualifications include:
- At least 5 years of experience in the field of media with a focus on digital planning and buying/execution/optimization
- Savvy experiences with standard media planning and buying processes as well as industry relevant tools and trends.
- Proficient understanding of paid search and paid social tactics
- Solid knowledge of standard tracking, tagging & trafficking tools (ie. DoubleClick, Google Analytics, Google Tag Manager, etc.)
- Experience running self-managed programmatic campaigns, a plus
- Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
- Seasoned professional with demonstrated skill sets for client interaction and communication; able to manage client requests and push back with sound rationale when necessary
- Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
- Management experience of 1+ individuals
- An influencer that can work well with various groups and levels of the organization
- Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations
What you will need
- Act as a leading key member of the media team, to strategize, build, execute, and optimize all paid media campaigns that deliver on client objectives and performance indicators
- In charge of meeting and delivering client media KPIs/results
- Work with media vendors by building relationships, sending request for proposals, negotiating pricing, etc.
- Maintain status reports on all ongoing media projects
- Lead in the development, negotiation, implementation, tracking, reporting and optimization of online or traditional media buys
- Analyze reports and works with the performance team (Search, Social, Display/Video) and planning team to recommend needed optimization and changes
- Review vendor media kits, provide POVs and maintain vendor database
- Communicate day to day digital media related needs and outstanding project tasks to the account service team, project manager and performance teams for any interactive media campaigns
- Stay abreast of emerging trends and communicate innovative, business-building new media recommendations to wider teams
- Maintain campaign timelines relating to media deliverables
- Process invoices, maintain finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time
- Lead, manage, and mentor your assigned media planner(s)
Benefits
This role is not eligible for benefits as it's classified as a contractor position.
Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.
Originally posted on Himalayas
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