Job Overview:
We are seeking an experienced Marketing professional with strong knowledge of the gaming industry to lead brand building and market positioning. The ideal candidate will understand how to grow a brand strategically, identify the right markets and timing, and work closely with operators and affiliates to maximize exposure and performance.
Key Responsibilities:
- Develop and execute brand-building and marketing strategies aligned with our platform and partner operators
- Identify optimal markets, channels, and timing for campaigns to drive growth and visibility
- Promote both games and the platform through effective advertising and affiliate strategies
- Identify, engage, and manage the right influencers, affiliates, and marketing partners
- Work closely with operators to tailor marketing initiatives and maximize performance
- Analyze market trends, user behavior, and campaign performance to optimize results
Requirements:
- Proven experience in marketing within the gaming, iGaming industry
- Strong understanding of brand development and market positioning
- Experience working with operators, affiliates, and advertising partners
- Ability to identify and activate the right audiences and promotional channels
- Strategic mindset with strong analytical and execution skills
- Excellent communication and relationship-building abilities
Preferred Qualifications:
- Experience with affiliate marketing and performance-based campaigns
- Knowledge of player acquisition, retention strategies, and regional market dynamics