Responsibilities: Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration; Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability; Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance; Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI; Own retention marketing strategies, and own the lifecycle campaigns; Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics; Help shape the Binance brand in key African Markets; Report on the effectiveness of campaigns and provide data-driven recommendations. Requirements: Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3; Execution-oriented mindset - with the humility, drive, and scrappiness to get it done; Must have a strong interest and knowledge in crypto/blockchain/technology; Fluency in English is a must; Must be able to work independently; A university degree relating to Marketing is a plus; Strong coordination skills and strategic mindset for marketing; Familiarity with online and offline marketing avenues such as social media, community management, and event management; Proven experience in growing and managing user base. Originally posted on Himalayas