Job title: Manager, Trade Marketing in Santa Monica, CA at Red Bull Company: Red Bull Job description : As the Trade Marketing Manager, Large Format, you will be a key member of the Red Bull North America (RBNA) Sales and Trade Marketing team calling on Grocery retailers such as Kroger, Albertson's, Meijer, and Publix. You will lead the development and implementation of Point of Sale (POS) solutions, from concept to delivery, for assigned accounts. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future of in-store marketing, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store. With a focus on Grocery retailers within the Large Format channel, you will oversee and project manage the POS development for assigned customers. You will also support as the subject matter expert of in-store merchandising solutions. You will report to the Senior Manager of Trade Marketing, Large Format and be located in Santa Monica, California. RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with: Expand all OWN RETAIL VISIBILITY STRATEGY Develop and implement Trade Marketing strategies that align with overall business objectives and enhance brand presence in the marketplace Serve as the subject matter expert for assigned accounts' POS and merchandising plans Develop POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store Support the annual Large Format business plan process with strategy and guidelines on effective POS solutions to achieve commercial and brand objectives Oversee custom POS requests for assigned accounts to ensure alignment with RBNA strategy, budget, and brand standards DEVELOP NEW POS INNOVATIONS Lead the development of new POS innovations collaborating with cross functional partners in Brand, Sales, Global Trade Marketing, Finance, and our vendor network Work with external creative agencies and suppliers for the development, sampling, and final delivery of innovative POS tools Build and maintain strong relationships with key suppliers to enhance collaboration on promotional activities and merchandising efforts Proactively identify new industry technical innovations & prioritize testing based on business impact and customer needs Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through research, industry publications, events, insight reports, and supplier relationships Identify sustainable materials and practices in POS development to align with global sustainability goals Responsible for new POS item profiling across internal resources and socialization within the business LOOK LIKE #1 IN STORE Strengthen the Look of Success and retail visibility strategy across assigned projects and accounts Understand and implement RBNA marketing strategies to enhance retail presence, compliance, and POS effectiveness Drive Trade Marketing strategies through regular market visits, customer/sales team meetings and Distribution Partner ride-alongs Proactively seek opportunities to drive innovation and optimization of Red Bull's brand presence at retail Identify growth opportunities and create action plans for key accounts Develop and distribute Trade Marketing resources and tools PROJECT MANAGEMENT Own project tasks, timelines, updates, and improve workflows within development process Collaborate with cross functional stakeholders including US Key Account Sales Teams, Global Trade Marketing, US Product, US Shopper Marketing & US Operations, to deliver projects on-time and on-budget Leverage data and insights to inform POS projects, ensuring decisions align with customer and channel-specific needs Evaluate the effectiveness of the trade marketing activities and report on the results and insights Identify opportunities to improve project workflows and refine processes Responsible for budget and spend management EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 4+ years of consumer goods industry experience with exposure to retailers required Project management experience Conceptual thinking and design critiquing skills Technical Knowledge of POS Production (Print, Permanent, Temporary) Experience with design software (Adobe Suite, CAD, etc.) preferred Experience working with Agencies or Production suppliers Bachelor's degree or equivalent work experience in lieu of degree Must be fluent in English, additional languages an advantage Travel 20-30% Permanent Benefits eligible WHERE YOU'LL BE BASED Santa MonicaCalifornia, United States United StatesRed Bull North America Expected salary : $85000 - 128000 per year Location : Santa Monica, CA Job date : Wed, 09 Apr 2025 06:11:51 GMT Apply for the job now! Apply for this job