Job Summary: We are seeking an experienced and results-driven Manager, Performance Marketing to lead our paid media and marketing automation team at IMPACT Group, a certified woman-owned career coaching firm. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives lead generation, conversions, and revenue growth. If you have a passion for marketing, a keen eye for metrics, and a talent for strategic thinking, we want to hear from you. Key Responsibilities: Develop and execute digital strategy for paid media campaigns across LinkedIn and search engine advertising Analyze web metrics and optimize website performance, including content creation, landing pages, blog posts, and other content that attracts visitors and tells our story Work collaboratively with internal SMEs and content writers to develop blog and other web content that powers social media campaigns and SEO results Execute existing and develop new lead generation strategies and processes to ensure booked appointments for the sales team Coordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segment Generate backlinks by uncovering opportunities for our thought leaders to guest blog and other backlink opportunities Support Sales Development Reps (SDRs) with content to manage marketing campaigns and maintain reporting standards Propel a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth Requirements: BS/BA Degree in Business, Marketing, Communications, or Journalism 5+ years of marketing experience in a B2B setting Proficient in MS Office, including PowerPoint and Excel Knowledge of Wordpress, Salesforce.com, Canva, and digital email marketing platforms Experience with supplier management coordination What Makes You a Great Fit: A track record of scaling performance marketing in a B2B setting Comfortable achieving financial targets by translating strategic goals into actionable objectives A passion for metrics and discipline to track results, communicate, and continuously enhance performance Fluency in martech and ability to integrate tech platforms to create end-to-end systems A passion for making things better, more efficient, and effective What We Offer: Competitive salary Full-time, exempt position with benefits Remote work arrangement with approximately 5-10% in-office time Opportunity to work with a certified woman-owned career coaching firm Collaborative and dynamic work environment Apply for this job