Job Description: • Own and evolve the end-to-end GTM strategy for Dasher insurance offerings (occupational accident, auto, liability, etc.), from positioning to launch and retention. • Partner with Product, Legal, Risk, and Compliance to translate complex requirements into simple, clear, actionable communications. • Build segmented lifecycle campaigns that educate, activate, and support Dashers—especially in moments that matter (e.g., onboarding, incidents, renewals). • Analyze performance, measure adoption and comprehension, and iterate quickly to improve outcomes. • Serve as the internal expert and advocate for insurance within marketing—ensuring it connects to broader trust, safety, and value prop narratives with various insurance providers • Collaborate cross-functionally to identify regulatory opportunities and risks, supporting proactive planning and response. Requirements: • Has 6+ years of experience in product marketing, insurance, fintech, or regulated industries—ideally with exposure to compliance-heavy or gig economy products. • Can distill complexity and ambiguity into clear strategies and user-facing communications. • Is a sharp systems thinker—able to connect messaging to downstream metrics, from comprehension to NPS to claims behavior. • Brings strong cross-functional leadership and a track record of influencing without authority. • Thrives in fast-paced environments and is biased toward action. • Strong at creating in the white space and influencing product teams • A data-driven mindset and you have some experience working on marketing experimentation • Ability to flex seamlessly between strategy and execution working internally across a variety of teams • Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns • A builder’s mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing • Bonus: experience marketing to 1099 audiences or with safety/compliance-oriented products. • Bonus: MBA preferred Benefits: • 401(k) plan with employer matching • 16 weeks of paid parental leave • wellness benefits • commuter benefits match • paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act) • medical, dental, and vision benefits • 11 paid holidays • disability and basic life insurance • family-forming assistance • mental health program Apply tot his job