Job Description:
• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
• Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls);
• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
• Develop and refine automated player journeys and customer retention funnels;
• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
• Improve customer engagement and communication metrics based on data insights;
• Lead and support CRM team, ensuring clear priorities, high execution quality, and continuous development.
Requirements:
• 3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams.
• Demonstrate expertise in developing segmentation strategies and personalized communication.
• Work hands-on with email, SMS, push, and other CRM channels.
• Understand bonus mechanics, player journey funnels, and engagement tactics.
• Analyze data and extract actionable insights from large datasets.
• Use CRM and marketing automation platforms confidently.
• Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus.
• Communicate in English (Intermediate or higher).
Benefits:
• Medical insurance and financial aid
• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.)
• 100 % paid sick leaves
• Paid vacation
• Annual salary review (based on performance)
• Quarter bonuses according to the company’s policy
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.
• Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.)
• Personal development plan
• Corporate events and team-building activities
• Growe Care (Well-being Program)
• Free lunches at the office