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Role Description
The Associate Director (AD), Market Access Marketing – Sleep will support the Sleep Franchise team with a remit of optimally positioning Jazz products to enable patient access in an increasingly challenging and evolving US access landscape.
• Report to and primarily function as strategic support to the Director, Market Access Marketing – Sleep.
• Lead the tactical execution in support of brand strategy.
• Responsible for the implementation of the payer value proposition and promotional/non-personal tools and tactics for use with third party payers.
• Work cross-functionally with various field teams including Payer Account teams, Field Access and Reimbursement teams, and Field Sales teams.
• Ensure field teams are equipped with programs, tools, resources, and messaging to optimize customer engagement and ensure patient access.
Key Responsibilities:
• Strategic Thinking:
Think strategically across indications to identify opportunities to align and further complement efforts to maximize value communication.
• Brand Plan Execution:
Work with the marketing team and other stakeholder functions to execute and refine brand tactical plan with the goal of driving both awareness and perception of access among target audiences; participate in the development and execution of the annual brand planning process.
• Value Communication:
Craft compelling payer value propositions, messaging platforms, and tools that resonate with key stakeholders including payers, providers, healthcare decision-makers.
• Resource Development:
Create innovative tools and materials (e.g., pull through materials, resource guides, AMCP dossiers, value decks, field training modules) to support field teams in effectively communicating product value and outcomes.
• Cross-Functional Collaboration:
Partner with Market Access, HEOR, Medical Affairs, Regulatory, Compliance, Brand Marketing, and Sales teams to align access strategies and ensure consistent execution.
• Insight Generation:
Conduct primary and secondary research, analyze relevant data, and monitor competitive and market trends to generate meaningful payer/HCP insights for use in business decision-making.
• Performance Measurement:
Lead the development and coordination of performance measurement and reporting across responsible assets and KPIs to ensure access messaging is effectively delivering on brand access objectives.
Qualifications
• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD) preferred.
• 7+ years of combined experience in pharmaceutical marketing, market access, or related field.
• 4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management.
• Deep understanding of the U.S. healthcare landscape, including payer dynamics and reimbursement pathways.
• Thorough understanding of processes to develop and obtain approval of promotional materials, including navigating Medical, Regulatory, and legal reviews.
• Strong communication, analytical, and project management skills.
• Ability to thrive in a fast-paced, matrixed environment.
• Pharmaceutical career progression that demonstrates growth in responsibility and scope, particularly in commercial Market Access positions.
Requirements
• The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary.
• Preferred Specialty pharmaceutical Market Access related experience.
• Specialty/retail pharmaceutical Marketing related experience.
Benefits
• Eligible for a discretionary annual cash bonus or incentive compensation (depending on the role).
• Discretionary equity grants in accordance with Jazz’s Long Term Equity Incentive Plan.
• Eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation.
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