Director of Social & Partnerships
Remote
Full Time
Senior Manager/Supervisor
About Supergut
Supergut is redefining what it means to feel good — from the inside out. Backed by clinical science and powered by prebiotic fiber, our products are designed to improve gut health, balance blood sugar, and support metabolic and hormonal wellness. As a mission-driven health and wellness brand, we’re building community through meaningful experiences, operational excellence, and culture-shaping storytelling.
About the Role
We’re seeking a Director of Social & Partnerships to lead Supergut’s social presence and brand partnerships with intention, creativity, and rigor.
This role sits at the intersection of culture, content, and growth. You’ll be the brand’s chief social strategist—owning how we show up across platforms, how we engage our community, and how social and partnerships contribute meaningfully to both brand equity and business outcomes.
You’ll partner closely with the VP of Marketing, Performance Marketing, Influencer, and Ecommerce teams to ensure social is not just active—but impactful. This role is ideal for a leader who brings a strong point of view, thrives in fast-moving environments, and knows how to translate trends into durable brand value.
This is a US-based remote position with up to 20% travel required.
Key Responsibilities
Social Strategy & Brand Stewardship
Own Supergut’s social strategy across platforms, with a clear point of view on culture, trends, and storytelling
Serve as a brand steward—ensuring our voice, tone, and content are consistent, differentiated, and aligned with our positioning
Plan and calendarize social initiatives in alignment with broader brand and campaign strategies
Content & Creative Leadership
Set the standard for high-quality, native social content that feels culturally relevant and distinctly Supergut
Develop clear creative briefs for internal teams, agencies, and talent to ensure work meets both brand and performance goals
Identify high-performing organic content and partner with Performance Marketing to scale through paid amplification
Partnerships, Ambassadors & Community
Lead social-first brand partnerships and content collaborations that deepen storytelling and drive engagement
Create, execute, and grow the brand’s ambassador program—cultivating a highly engaged community of customers and advocates
Partner closely with Influencer and Ambassador teams to brief, create, and optimize creator-led social content
Growth & Performance Integration
Collaborate with Performance Marketing to ensure organic and paid social inform and strengthen each other
Measure and report on KPIs including engagement, reach, ROAS contribution, and revenue impact where applicable
Manage affiliate and ambassador program budgets with discipline and accountability
Team & Cross-Functional Leadership
Lead and develop team members and external partners with clear expectations and high standards
Manage agency and vendor relationships to ensure strong execution and efficient use of resources
Collaborate cross-functionally with Brand, Digital, Ecommerce, and Growth teams to align social and partnership efforts with business goals
Operational Excellence & Governance
Manage contracts and agreements for social content and partnerships, ensuring alignment with brand and legal guidelines
Ensure compliance with FTC disclosure requirements, claims safety standards, and platform policies
Stay ahead of industry trends, platform shifts, and emerging cultural moments to keep Supergut relevant and competitive
About You
5–8 years of experience across social, content, partnerships, influencer, or affiliate marketing, ideally within high-growth, consumer-facing brands
2-3 years of people leadership experience, with a track record of developing strong teams
Deep fluency in social platforms—especially Instagram and TikTok—and a clear understanding of what actually drives engagement and impact
Strong creative instincts paired with a data-informed mindset
Proven ability to manage agencies, creators, and external partners effectively
Excellent project management and cross-functional collaboration skills
Comfortable operating in fast-paced, evolving environments with shifting priorities
Passion for health, wellness, and mission-driven brands, with alignment to Supergut’s values
Preferred Skills & Tools
Asana, Trello, Hootsuite, CreatorIQ, Google Analytics, CapCut, Meta & TikTok Ads Manager
Why Join Supergut?
This role is a rare opportunity to shape a brand’s social presence and partnerships at a pivotal stage of growth. You’ll have real ownership, real influence, and the ability to build programs that matter—both culturally and commercially.
If you’re a strategic doer with taste, judgment, and a bias toward excellence, this is your chance to help define how Supergut shows up in the world—and how we build community along the way.
Supergut offers a wide range of benefits, designed to help our employees thrive professionally. In addition to a highly competitive salary, we offer 401(k) with company match; comprehensive medical, dental, and vision benefits, paid time off for vacation, holiday, and sick days; and much more.
The approximate salary range for this position is $130,000 to $145,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
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