Join Our Mission to Revolutionize Home Improvement through Innovative Advertising Solutions
At Lowe's Companies, Inc., we're on a mission to deliver exceptional home improvement experiences to our customers. As a FORTUNE® 50 company, we're committed to fostering a culture of innovation, inclusivity, and growth. We're seeking a highly skilled and experienced Director of Sales, Category Lead to join our remote team and play a critical role in driving digital revenue growth through our advertising sales team.
About the Role: Shaping the Future of Advertising Sales
As a Director of Sales, Category Lead, you will be responsible for accelerating the growth of our advertising sales team by developing and executing strategic plans to cultivate partnerships and identify new business opportunities with Lowe's existing brand partners. You will leverage your in-depth knowledge of the digital and programmatic ecosystem to drive sales growth, provide exceptional client service, and maximize revenue for Lowe's.
Key Responsibilities:
- Focus on a designated category by driving advertising sales growth through building and leading strategic plans for cultivating partnerships and identifying & pitching new business opportunities with Lowe's existing brand partners.
- Develop category and client account plans that understand client needs, identify opportunities to develop creative solutions, and leverage in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for clients that encompass both paid media and shopper marketing budgets.
- Partner with the Lowe's Merchant organization to drive overall client sales and engagement with Lowe's, inclusive of Lowe's One Roof Media Network along with larger Lowe's objectives.
- Craft and deliver compelling sales presentations and execute sales calls with agency planning/buying groups and clients to secure business.
- Provide pipeline analysis to track sales opportunities against quarterly and annual goals.
- Become a knowledgeable partner and advocate for Lowe's Advertising solutions, both internally and within the advertising marketplace.
- Own, manage, and develop relationships with clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence.
- Manage accounts from pre-sale pipeline through post-sale analysis.
- Educate advertisers on performance metrics, insights, and how to drive greater results.
- Supervise and manage a team of sales professionals, providing guidance, coaching, and development opportunities to ensure their success.
Essential Qualifications:
- Bachelor's Degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business.
- 9 years of progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, social), and experiential marketing.
- 3 years of experience with programmatic strategies and data sales.
- 2 years of sales team management experience, including financial tracking and team goal setting, people development, and sales operational excellence.
- Strong financial rigor for exceeding revenue goals for the team.
- Extensive knowledge of the digital media environment, advertising and marketing trends, and the technology & agency landscape.
- Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
- Excellent organizational, relationship-building, and communication (written and verbal) skills.
- Proficiency in the Microsoft Office suite (Excel and PowerPoint).
Preferred Qualifications:
- Advanced degree in a relevant field (MBA, Master's, etc.).
- Experience working in the home improvement or retail industry.
- Knowledge of Lowe's business and marketing strategies.
- Experience with sales enablement tools and technologies.
Skills and Competencies:
- Strategic thinking and planning.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Strong leadership and team management skills.
- Ability to build and maintain strong relationships with clients, agencies, and internal stakeholders.
Career Growth Opportunities and Learning Benefits:
As a Director of Sales, Category Lead at Lowe's, you will have the opportunity to develop your skills and expertise in a dynamic and growing industry. You will be part of a talented team of professionals who are passionate about delivering exceptional customer experiences and driving business growth. You will have access to training and development programs, mentorship opportunities, and the chance to take on new challenges and responsibilities.
Work Environment and Company Culture:
Lowe's is committed to fostering a culture of inclusivity, diversity, and respect. We believe in creating a work environment that is welcoming and supportive of all employees, regardless of their background, identity, or perspective. As a remote employee, you will be part of a global team that is connected through a shared commitment to our mission and values.
Compensation, Perks, and Benefits:
The pay range for this role is $133,400.00 - $222,500.00 annually. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Lowe's offers a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) matching, and paid time off. We also provide opportunities for professional development and growth, as well as a range of employee discounts and perks.
Why Join Lowe's?
At Lowe's, we're committed to making a positive impact on the communities we serve. We're passionate about delivering exceptional customer experiences, driving innovation, and fostering a culture of inclusivity and growth. As a Director of Sales, Category Lead, you will be part of a talented team that is shaping the future of home improvement and advertising sales. If you're looking for a challenging and rewarding role that offers opportunities for growth and development, we encourage you to apply.
Even if you feel you're not a perfect match, we'd still love to hear from you. We're looking for great people to join our friendly team.
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