Director of Product Marketing – Cash and Home Lending

Job Description: • Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit. • Develop positioning, audience, and distribution strategies for new and existing products • Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy • Lead business performance recaps and findings with executive leadership team • Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect. Requirements: • 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience • Passionate storyteller with strong communication, presentation, and writing skills • Strategic thinker who equally values creativity and marketing effectiveness • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments. • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful • Experience managing and developing a team of marketers • Personal finance knowledge and experience is a big bonus, but not required • Bachelor's degree or higher Benefits: • medical • vision • dental • 401K plan • generous time off • parental leave • wellness reimbursements • professional development • employee investing discount • and more!