Digital Campaign Specialist

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Role Description

The Global Digital Hub team has been established within the Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Group Communications by supporting central initiatives with Social Media Management and Digital Publishing Services. As a Digital Campaign Specialist in the Digital Campaigns Chapter in the Global Digital Hub, you play a crucial role in driving the end-to-end orchestration of campaign content delivery across all channels and request types.

• Ensure seamless coordination between global and local teams, achieving consistent messaging throughout the organization.
• Contribute to global and local content delivery, promote the adoption of global content and templatization.
• Act as a content production coordinator and advisor to support affiliates in achieving their content goals while aligning with Roche’s digital vision.
• Build and maintain strong relationships with stakeholders in the affiliate network, serving as the first point of contact for questions, ideas, and challenges.

Your Opportunity:

• Content production management: Drive the end-to-end orchestration of campaign and content delivery across all channels and request types. Ensure delivery standards are met, and capture relevant feedback from stakeholders.
• Content network facilitator: Initiate conversations between global and local teams to reflect needs, insights, and learnings to achieve consistent messaging across the organization. Collaborate with the global brand engagement team on global/local content plans and reuse.
• Stakeholder Communication: Incorporate feedback from stakeholders, revise digital campaign content requests accordingly, and ensure alignment with their expectations. Build and maintain effective working relationships with the relevant stakeholders in the affiliate network by staying up-to-date with digital trends, industry innovations, and sharing best practices across affiliates.
• Empower affiliates to achieve their content goals while aligning with Roche’s digital vision. Support affiliates with content demand planning topics and integrate local demand forecast inputs into Roche's global demand planning methodology to ensure strategic alignment and readiness.
• Report and advise: Collect insights on localisation progress. Engage with the global brand team to communicate key insights and recommendations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in content production, project management, or digital campaign management, with a focus on coordinating digital marketing initiatives across multiple channels.
• Solid understanding of digital marketing principles, content creation, and campaign management.
• Strong organizational and multitasking abilities, with a proven track record of managing multiple projects simultaneously.
• Excellent communication and interpersonal skills in English with experience in facilitating collaboration between global and local teams.
• Experience in stakeholder management and incorporating feedback into content strategies.
• Proficiency in project management tools and software, with a readiness to learn new systems.
• Familiarity with the Life Science industry, including key local compliance and regulatory concepts is an advantage.

Benefits

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching/mentoring opportunity, buddy program, team buildings, holiday party.
• Flexibility to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (2 office days/week on average, and we may provide fully remote working conditions within Hungary).
• Opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global inclusive community, where we learn from each other.

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