FanDuel is a premier mobile gaming company looking for a sharp Associate in Customer Messaging to enhance their customer communication across CRM channels. This role involves crafting compelling messages, analyzing performance data, and collaborating with various teams to ensure effective brand messaging.
Responsibilities
- Craft high-impact messages for all CRM channels that help reduce friction and build trust with customers
- Apply FanDuel Predicts’ brand voice and messaging strategy consistently across all CRM touchpoints
- Translate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narratives
- Bring personalization strategies to life through messages that feel relevant, not templated
- Analyze performance data to identify messaging patterns that drive customer engagement
- Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives
- Work closely with the Customer Marketing Experimentation team to ideate on and integrate learnings from messaging tests
- Coordinate with CRM Ops to bring campaigns to life from brief through execution
- Collaborate with stakeholders to understand business objectives and translate them into customer-first messages
Skills
- 1-2 years of experience in copywriting, CRM, content marketing, or a related field
- An avid sports fan with a pulse on culture, trends, and moments that matter to our customers
- Curiosity about what motivates customer behavior and eager to test, learn, and iterate
- Organized, detail-oriented, and able to manage multiple workstreams at once
- A strong writer who is comfortable working within constraints – especially short-form, performance-driven copy
- Familiarity with A/B testing or experimentation concepts
- Strong instincts around tone, voice, and audience relevance
- Ability to turn insights into actionable copy recommendations
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Benefits
- Health plans to choose from (some as low as $0 per paycheck)
- Programs for fertility and family planning
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- A 401(k) matching program
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
Company Overview
- FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.fanduel.com.