Unlock Your Career Potential at blithequark: Revolutionizing Senior Care Solutions
At blithequark, we're on a mission to empower families to make informed decisions about senior care for their loved ones. As the leading online resource connecting families with expert advisors, we're committed to delivering a best-in-class customer experience. Our team is driven by a culture of diversity, equity, and inclusion, and we're passionate about making a meaningful impact in the lives of caregivers and seniors.
About blithequark
Established in 2000 as a family business, blithequark has grown to become the nation's largest senior care advisory service. Our employees embody our company values every day, living by the principles of "Mission Over Me," "Do Hard Things," "Drive Outcomes as a Team," "Win The Right Way," and "Embrace Change." We're a dynamic and innovative organization that's constantly evolving to meet the changing needs of our customers.
Job Description: Customer Marketing Analyst
We're seeking a talented Customer Marketing Analyst to join our Marketing team and play a key role in driving customer engagement and business growth. As a Customer Marketing Analyst, you'll be responsible for analyzing customer marketing channels, optimizing the customer journey, and collaborating with senior living community customers to drive B2B marketing programs.
Key Responsibilities
- Customer Journey:
- Orchestrate best-in-class follow-up experiences for families working with blithequark via customer marketing channels (Email, SMS, and Phone)
- Build and maintain the latest mapping of the customer journey, ensuring all campaigns and messaging work in support of our customers
- Performance Monitoring:
- Oversee daily customer marketing metrics (delivery, open, click-through, response, and opt-out rates) across programs and channels
- Proactively identify trends, address outliers, and own recommendations for customer experience improvements
- Reporting:
- Build and distribute timely and accurate reporting for customer marketing programs
- Gather and analyze reporting inputs, including call listening and marketing/sales data
- Customer Experience Audits:
- Regularly review and own updates to blithequark customer journeys
- Document and share insights and recommendations
- Listen to sales phone calls daily and publish results into trackers, structured data, and actionable reports
- Operations Support:
- Own process documentation and continuous process improvement through the use of automation and technology tools
- Review, research, and action escalations from sales teams and community customers, driving and communicating resolutions to all stakeholders
- Provide coaching opportunities and direction to sales leaders and team members
Qualifications and Skills
To succeed in this role, you'll need:
- A bachelor's degree and 1-2 years of experience in a marketing or operations function (experience is a plus, but not required)
- Highly organized, with the ability to manage a high volume of operational, analytical, and administrative tasks
- Demonstrated success in root cause analysis and process improvement
- Excellent judgment, with the ability to make independent decisions in line with blithequark's mission and values
- Experience building reports and working with software tools, including Excel, Tableau, Google Suite, and Gong (Call Listening) is a plus
- Excellent, organized communication skills, with experience working with internal sales teams a plus
- A focus on delivering accurate reporting, actionable insights, and driving continuous process improvement
What We Offer
At blithequark, we're committed to supporting the growth and well-being of our employees. As a Customer Marketing Analyst, you'll enjoy:
- A competitive base salary ($70k - $80k)
- A 10% Management Bonus
- A comprehensive benefits package, including 401(k) plus match, dental, health, and vision insurance, and paid time off
- Opportunities for career growth and professional development
- A dynamic and inclusive work environment that values diversity, equity, and inclusion
Why Join blithequark?
At blithequark, we're passionate about making a difference in the lives of caregivers and seniors. As a Customer Marketing Analyst, you'll play a critical role in driving customer engagement and business growth, while working with a talented team of professionals who share your values. If you're looking for a challenging and rewarding role that offers opportunities for growth and development, we encourage you to apply.
We're committed to maintaining a culture of diversity, equity, and inclusion, and we're proud to be an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.
blithequark uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Join us in revolutionizing senior care solutions and empowering families to make informed decisions about their loved ones' care. Apply now to become a part of our dynamic team!
Apply Now