About the position Responsibilities • Work with Line of Business stakeholders to set short- and long-term business goals and optimize marketing strategies. • Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives. • Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business. • Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints. • Leverage customer, category, and cultural insights to guide ideation and improve brand relevance. • Demonstrate thought-partnership across cross-functional teams to bring initiatives from insight to action. • Partner with Operations team on budget management, including monthly reconciliation. • Collaborate with Culture Marketing and the DEI COE to ensure inclusion throughout all initiatives. • Create short and long-range business plans in partnership with line of business stakeholders. • Derive insights from quote and bind trends, customer behaviors, and competitive performance to inform strategic recommendations. • Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention, and cross-sell. • Build business pipeline across digital, phone, and agent distribution channels. • Identify insights-driven territories and moments for media selection and creative development. • Deliver clear customer-first connected journeys outlining communication strategies and actions. • Craft comprehensive narratives for media and creative briefings grounded in strategic frameworks. Requirements • Experience in brand marketing/management with a Fortune 500 company. • Demonstrated success in driving significant, profitable growth through consumer marketing programs. • Bachelor's Degree; MBA preferred. • Comfortable producing a high volume of work in a deadline-driven environment. • Experience in evaluating creative concepts and assets based on strategic alignment and business impact. • Well versed in gathering data and developing qualitative insights to develop strategic plans. • Demonstrated success in writing clear briefs that inspire exceptional work. • Ability to architect competitive and breakthrough solutions to drive business forward. • Self-starter with the confidence and ability to tackle new initiatives with little guidance. Nice-to-haves • Experience in the insurance industry is preferred. Benefits • Premier Medical, Dental and Vision Insurance with no waiting period. • Paid Vacation, Sick and Parental Leave. • 401(k) Plan. • Tuition Reimbursement. • Paid Training and Licensures. Apply tot his job