COMPANY PRESENTATION
We are looking for a professional for a Senior SEO Analyst, to work remotely, consulting for the company, in order to help us identify the important topics to be monitored in an SEO strategy.
RESPONSIBILITIES AND RESPONSIBILITIES
- Manage the day-to-day operations of researching the support experience of our customers, partners and employees, improving relevance
- Strategic SEO and SMO planning for the Super Fluency Online brand
- Keeping our organic traffic healthy
- Evaluate performance data from the company, competitors , primary and secondary keyword gaps, gaps in our content via SEO/SEM analysis tools, or areas for improvement in our graphic design;
- Benchmark other SEO companies and practices
- Conduct keyword research using tools like Keyword Planner, SEMRush, Moz and Ahrefs ;
- Provide recommendations and execute global internal/external strategies for content development in coordination with search and SEO objectives - general and keyword-specific
- Conduct constant on-page SEO audit on our website and blog to reduce cannibalization and suggest improvements ( load time, code components, meta tags, heading tags, linking, images, URLs and other best practices);
- Create SEO results reports, analyze Google algorithm changes and identify continuous improvements to increase and maintain domain authority;
- Apply changes according to Google updates
- Update old content and add “call to action” phrases (CTAs), seeking to improve user engagement;
- Monitor Paid Search Campaigns
- Implement link building strategies and manage backlinks to build authority online;
- Track and report performance metrics (including KPIs for organic traffic, conversion rates and time spent on page) against our SEO goals and benchmark data;
- Manage Google My Business;
- Optimize pages for mobile devices;
- Know how to evaluate and propose adjustments for duplicate content and canonical tag;
- Know how to evaluate and propose adjustment for structured data;
- Make changes to our CMS (Page Titles, Descriptions, Canonicals, etc.)
- Analyze internal and external link quality
- Follow SEO trends, always keeping up to date with new tools and practices.
REQUIREMENTS AND QUALIFICATIONS
- Completed higher education or studying (related areas);
- Previous experience with SEO;
- Knowledge about metrics, how the search engine algorithm works and SEO best practices;
- Understanding of Google updates and how updates affect organic traffic performance
- Experience with SEO/SEM analytics tools such as Google Analytics, Google Search Console, SEMrush, BrightEdge;
- Proactivity;
- Communication skills (oral and written);
- Business view;
- Customer focus;
- Ability to innovate;
- Willingness to grow and learn;
- Availability to work remotely.
DIFFERENTIALS
- media experience
- ecommerce experience
- HTML knowledge
- SEO certifications