Account Executive – New Customer Acquisition, Non Grocery

Job Description: • Own the full sales cycle from prospecting to close, with a primary focus on new logo acquisition in non-grocery food retail and foodservice segments • Identify, qualify, and engage bakeries, central kitchens, butchers, commissaries, and specialty food operators with complex production and inventory needs • Develop a deep understanding of customer workflows, production challenges, labor constraints, and waste drivers—and connect those needs to Upshop’s platform capabilities • Execute a consultative sales approach, guiding prospects through discovery, solution alignment, and value articulation • Build and manage a healthy pipeline through outbound prospecting, inbound leads, and strategic targeting • Partner cross-functionally with Customer Success, Product, and Implementation teams to ensure smooth handoffs and realistic expectations • Use Salesforce to manage pipeline, forecasting, activity tracking, and reporting • Conduct competitive and market analysis to refine messaging and positioning in emerging food retail segments • Contribute to go-to-market strategy, use-case development, and sales enablement as Upshop expands into new verticals Requirements: • Proven experience in B2B SaaS sales, ideally within retail technology, foodservice technology, or operations-focused software • Demonstrated success in new logo acquisition and building pipeline in emerging or under-penetrated markets • Experience selling into food production, fresh operations, or multi-site operators (bakeries, kitchens, specialty food, etc.) is strongly preferred • Strong consultative selling skills with the ability to engage operational and executive stakeholders • Comfortable navigating complex, multi-stakeholder sales cycles • Proficiency with Salesforce CRM and modern sales methodologies • Excellent communication, discovery, and presentation skills • Bachelor’s degree or equivalent experience • Willingness to travel 30–40% to meet with prospects and customers Benefits: • Austin based • Competitive salary • Employer-matched 401(k) plan • Attractive flexible time off policy • Career growth and development opportunities